Developers have contributed more than 2.2 million mobile apps to the Google Play store, and more than 2 million apps to the Apple App store. This meteoric rise of apps has encouraged a flood of app developers to get in on the game.
The result has been a landscape of increasing mobile app insecurity, and a virtual epidemic of hacking. Our eBook, The Developer’s Guide to Mobile App Security, can help you avoid falling prey to one of many security myths when launching your mobile app.
But security myths are just the beginning. The mobile app landscape is mired in mythology, false wisdom, and outright lies. Ignore these myths, and let real knowledge guide your approach to mobile app development.
Consider the following statistics:
You probably already know this. What you might not know is that mobile app security issues stand to harm the businesses that create insecure apps — not just the consumers who use them. If you knowingly create an app that harms consumers, or that is insecure, you could be liable for the effects of that app’s creation.
Target faced at least 140 lawsuits in the wake of its costly data breach. To date, the breach has cost the retailer at least $240 million. That’s a figure only the largest enterprises can saddle. Smaller businesses can be destroyed by app breaches and the lawsuits and fines they can trigger.
Even if you understand that a data breach can harm the business for which you develop an app, you might believe you’re protected. After all, consumers only sue businesses, and governmental entities fine big industries, not individuals, right? Think again.
Developers can be held personally liable in court for insecure apps they develop. The costs just begin there, though. You might also:
Developers have spent a career sharpening their skills and building a reputation. Don’t allow a mobile app breach to destroy all you have built.
Quality matters in an increasingly competitive marketplace. If your app doesn’t do what you promised — and do it quickly, cheaply, and with minimal advertisements and other annoyances — then consumers will move on to one of the many other apps making promises similar to your app.
So it’s worth your time to create the best app you possibly can. But quality is not enough. By 2020, the Apple App Store alone will be home to more than 20 million apps. This competitive marketplace means that your app might never see the light of day if you don’t craft a specific, effective marketing strategy. It’s not enough to throw money at a marketing firm. You must continually hone your strategy based on what works and what doesn’t.
Even that, though, is not enough.
Research shows that the single most important factor in whether consumers opt to download an app is the app’s consumer rating. Reviews matter, and consumers can tell when a review is fake. This means you must incentivize real users to review your program. You must also provide them a program that’s worthy of a good review. After all, reviews can affect how visible your app is in various app marketplaces, and likely matter even more than your marketing plan.
We also now have data on why consumers opt not to download apps in which they seem to be interested. Address these factors and watch your download rate accelerate.
The most significant deterrents include:
Note that none of these factors have anything at all to do with quality. Quality is a small portion of the battle. It’s far from the whole story.
Mobile app developers need to make a living, whether they’re independent freelancers, own app development businesses, or employed by enterprises. They deserve a fair wage, but that doesn’t mean mobile app development has to be expensive. By streamlining the process, it’s possible to cut down on the hours each app takes to develop. This slashes costs to businesses and consumers.
Though building an app through a firm can easily cost in excess of $200,000, a number of app development companies are providing small businesses with a more affordable alternative. By building a new app on an existing foundation, it’s possible to save time and money. And in an increasingly competitive marketplace, app developers can profit from offering these savings.
App developers often put lots of time and money into launch day plans. They want the app to be released with a big bang, and so they count on thousands of immediate downloads.
Not every app is going to have loads of success on release day. In fact, an app can be a flop on release day and still be a success. Some apps thrive on thousands of immediate downloads. Others accumulate downloads over time.
No matter what your launch day strategy is, the strategy for long-term success (and the profits that accompany it) is the same: app store optimization.
The hallmarks of an effective app store optimization strategy include:
Many app developers mistakenly believe that they can ask friends or family to quickly dash off a fake app review, thereby raising the visibility and trustworthiness of their apps. Don’t do it. App stores are cracking down on these reviews. Developers who get caught asking for them may see their apps penalized — or even banned from app marketplaces.
Fake reviews give themselves away in several ways:
Don’t ask for fake reviews. Instead, provide consumers with an incentive to leave a good review. Consider prompting them for a coupon in return for reviewing your app. Honesty can be scary, but it’s ultimately better than a lot of fake reviews that could damage your app and your brand.
Everyone finds feedback a little scary. That’s why employees are always on their best behavior immediately before an annual review, and teachers dread anonymous student reviews. So app developers should be forgiven if they find themselves a little anxious about soliciting feedback from consumers.
Don’t be. Even bad feedback is valuable. Consumers aren’t vengeful by nature. They leave feedback because they think it might offer some value. So listen, and then adapt accordingly.
Encourage consumers to leave you more constructive feedback by:
Consumer feedback is free market research. As such, it’s always valuable. Ignore it at your peril.
It’s easy for app developers to get swept up in an “and another thing…” mindset. Adding one more feature, and then another one more feature, and then one more becomes even more tempting when developers are paid hourly. But before you add another feature, ask yourself what value it really confers on the app.
Most users download an app only for a single use or two. They’re not necessarily interested in dozens of related features. And if those features slow down the app, require additional permissions, or lower overall security, they can actually serve as a disincentive for a purchase.
The app marketplaces is one of the world’s most cutthroat and competitive places to work. It’s no wonder that so many app developers think the earlier the release, the better. That’s not always the best strategy.
Two factors matter more than releasing your app as early as you can:
The early bird might get the worm, but the skilled developer gets the profits and the publicity.
Just as consumers don’t necessarily want an app with lots of “bonus” features, they may not be willing to pay more to get additional features.
Before building in additional features for an additional fee, ask yourself the following:
Consumers have finite money. So they’re only going to spend it when doing so offers them something they want — not something developers tell them they should want.
This is perhaps the most damaging myth. Yes, it’s true that a good app will stand the test of time. But every app, no matter how excellent, needs constant tweaks. What’s more, you’ll need to find a way to incentivize consumers to download updates or new versions of the app. That might mean disabling certain features, prompting consumers to make a download, or disabling an app without security patches.
The changes you’ll need to make over time will likely be substantive. Budget your time and money accordingly.
Plan to address:
App developers often contemplate only smartphone users when developing mobile applications. But research shows that consumers are increasingly accessing the Internet from tablets, too. Interestingly, some consumers may even want to use mobile apps on their laptops. So mobile app developers can expand their market reach by ensuring their apps are compatible with tablets. For an even greater market share, consider a website or desk and laptop-friendly platform, too.
The more devices you can reach, the more consumers you’ll reach. More consumers means more market share. And more market share means more profitability now, and greater consumer demand in the future.
If you want to learn even more about creating consumer-friendly, threat-proof apps, download our quickstart guide now.
Credential leaks have become alarmingly common in today's digital landscape. What's more concerning is that…
Automated penetration testing has become a new way to replace and/or complement the traditional manual…
According to Gartner, OT (Operational Technology) is “hardware and software that detects or causes a…
One of the most effective ways to identify security weaknesses is to simulate attacks with…
Cybersecurity is essential for every organization, not only for enterprises but also for SMBs and…
Software development is a complex process that typically requires a lot of time and effort.…