Did you know that 75% of mobile apps will fail a basic security test? When user experience is one of the most critical elements for an application to succeed, it’s imperative that you provide those users with an app that is safe and secure for use on their device. If you have been considering developing a mobile app, acquiring one for your company, or already have an app — you need to ensure that it’s protected with mobile application security software.
What can happen to your company if you take the risk of not having mobile application security software?
We get it. Companies, especially startups, are always trying to do everything they can to save all the dimes, nickels and pennies they possibly can. Those budgeting spreadsheets can scare anyone into cutting costs in every department. But, is it worth it to gamble your business by not using mobile application security software? To help you decide, here are four things you should be aware of that you’re risking by not using it:
- The safety of your customers and their mobile devices
- The intellectual property that is your mobile application
- Your company’s reputation, and
- Your company’s profits
These aren’t just scare tactics designed to encourage you to buy our security software. These are real issues you need to think about if you have a mobile application you want to bring online. Let’s explore these four things a little further, shall we?
Without mobile security, you’re risking the safety of your customers and their mobile devices.
Think about all of the information that people have on their phones these days. Many people use their mobile devices to log in to their bank accounts, pull up and schedule doctor’s appointments, review medical history, pay bills, email their coworkers and friends, find a date for Friday night — the list goes on and on.
In fact, according to CSOonline, “the average user has around 26 to 55 applications downloaded to his smartphone device.” Even they admit most of these apps are likely trivial and don’t really have any information that can be used maliciously. The trouble lies in those apps that are not secure, and therefore at risk for a hack that can lead to malware being downloaded to a user’s phone for phishing. Regardless of what app is being used at the time, what a hacker can do via that app can be detrimental to your customers
Let’s say you have a seemingly innocent app such as a free video game. On the surface, it seems like the type of app people would love to download and play not caring too much about security. They don’t even need a login or password after all. But wait!
Upon downloading your app that lacked security, a hacker has gone in and changed some of the code. Now, unbeknownst to your customer, they are downloading an update in the background onto their phone that you never authorized. That update is now feeding all the data from their phone (logins, bank account information, location data, who knows?) to a hacker. Before they know it they have their bank accounts cleaned out, their credit is trashed, their email list is being spammed, and the source of it all was your “innocent” video game.
While this may seem like an impossible scenario that could never happen to your video game, or whatever app you have developed, this type of threat is becoming all too real for companies. According to our own research, 85% of the top 200 free apps on Google Play can be decompiled, and 96% of the top 100 free game apps on Google Play can be reverse engineered. All of those apps can, therefore, be hacked into delivering loads of information to cybercriminals.
Nearly 160 million records containing sensitive information were compromised in 2015, and the number has only risen since then.
The reality is that hackers are always trying to get sensitive information. They’re relentless too working 24 hours a day, 7 days a week, attempting to wiggle their way into any device, any application they can with the end goal of stealing information and wreaking havoc on people’s’ lives.
The dark web is a big money game, and unfortunately, it is incredibly difficult to bring these criminals to justice. That is why it becomes that much more imperative that companies do all they can to protect themselves and their users from this very serious threat that could honestly happen to any application. Prevention is far better than damage control after the fact.
Your mobile application is you or your company’s intellectual property, and it can be stolen without warning if you’re not using security software.
Think about everything that went into the development of your mobile application. It can take months, perhaps even years to develop one. You spent countless hours writing the code for it. Or maybe you didn’t develop it personally, but you supervised all the elements of its creation and hired a developer to bring it to life. Either way, you or your team worked on graphics, created a marketing plan — did everything that could have been done to make it a success. Every piece of this mobile puzzle that took this application from a simple idea in someone’s mind, to an actual product that is ready to be shared with the world, has been put into place.
It finally goes up online for sale, and the next day, the same app is available in the Google Play or iTunes store for free. How would you feel to see all of that effort be stolen and given away freely?
Odds are you would be livid. You might try and find the person responsible and attempt to get them to take it down. You could even hire a lawyer to send them a cease and desist letter and go after them for legal damages. Then again, the mobile world is a funny place. It’s all too easy to be anonymous there. Even if you can get it removed from one account, once the hacker/hackers have the code it can be pirated and placed online for free over and over again. What’s worse is that you may never know who committed this virtual highway robbery.
The reputation of your company could plummet quickly in the event of a data breach.
Would you trust a company that didn’t protect your information from predators? Probably not. Don’t you expect that a professional company would do all they can to keep the data you submit to them secure? Your answer is likely yes. With this in mind, why then wouldn’t you want to protect your users/clients?
Trust and reputation go hand in hand. The moment a breach in security occurs, everyone and their brother can take to social media to spread the word that your mobile application should be deleted and/or not trusted. Your reviews can go from bad to worse on the Google Play and iTunes stores, and before you know it, the number of active users for your mobile application has significantly been reduced or disappeared completely.
You and your team have worked too hard and spent too much time and resources to risk your reputation over the security of your mobile application. It just doesn’t make sense to leave something as important as this to chance.
Your company’s profits
Think mobile application security software isn’t directly related to your company’s profits? Think again! Aside from any losses your company could face from users deleting your app, there are legal ramifications that could result in the loss of upwards of hundreds of thousands of dollars or more.
Consider for a moment the Equifax breach of 2017. Within days of the company announcing the breach, there was a class action lawsuit filed that asked for billions in damages after a hacker obtained information from “about 143 million consumers.” Techcrunch reported that the lawsuit resulted from customers claiming “that Equifax has been negligent when it comes to information security.”
Could your company withstand a lawsuit for millions or billions in damages? It’s doubtful. What about just a loss of $21,155 per day? You probably said no to that too, but it’s the “average cost of a data breach, per day.” And, of the participants that participated in the survey that resulted in this scary statistic, it “took an average of 46 days to resolve a cyberattack, which translates to spending about $973,000 during the attack remediation stage alone.”
We don’t know about your specific situation, but financial numbers like this could bankrupt many a startup, or even seasoned companies.
Just ask any casino in Las Vegas — No winning streak lasts forever. You need a fix in the game to ensure your game will pay out. Otherwise, every single day that you’re not protected, is a roll of the dice as to whether or not a hacker takes aim at your mobile app. In other words, every day that you’re not using mobile application security software, you’re taking a gamble that could result in your company folding! Is saving that tiny amount of money on security really worth the risk of potentially millions in profit?
It’s never too late to think about mobile application security software.
The scenarios above could have all been prevented with mobile application security software. Whether your app is still in development or is already live, it’s never too late to make it secure. Though it’s best to protect your app and ensure its security from the beginning, you can and should take advantage of mobile application security software.
When your app is not yet live, using security software like AppSolid will protect your apps from things like reverse engineering and decompiling. If it’s already live, however, you can still implement security for your app to prevent the future versions of it from being compromised when updates are created.
How AppSolid works:
SCAN: AppSolid can thoroughly scan your mobile application to see and diagnose and vulnerabilities in just seconds. You can simply upload your compiled app and run a full security scan. And, you’ll have peace of mind knowing that your source code for your mobile application will never be stored on AppSolid’s servers.
PROTECT: Without any additional coding necessary on your part, AppSolid will apply advanced protection for your app in minutes. Providing the strongest security possible to keep your mobile app safe. It will protect all critical files including Native Library, SDK, and DEX.
AppSolid also features Runtime Application Self Protection — this protects your app from tampering and memory hacking automatically.
TRACK: With AppSolid you can track and monitor your app’s security status in real-time via your visual dashboard. This gives you the ability to control any suspicious activities, and be alerted to things like hacking attempts and app modifications. There is even a Kill-Switch feature that allows you to shut down compromised installs or potential fraud at a targeted device level with a single click.
Who needs AppSolid?
Still not convinced you need AppSolid mobile application security software? If you have a mobile app, you do. Every app features code and intellectual property that needs to be protected, and AppSolid offers exceptional protection for a wide variety of applications including apps used in:
- Social media
- Mobile Commerce
- Financial services
- Digital media and more.
Whether you want to believe it or not, companies who don’t implement the use of security for their mobile apps are the ones that hackers crave and seek out daily. They want your apps to have vulnerabilities so that they can exploit them to their advantage. Don’t give them that chance to effectively steal from you, your company and your users.
Bottom line — you are putting your entire company and its reputation on the line if you aren’t using security software for your mobile applications.
Think of it as insurance protecting your interests and investments. You simply don’t want to leave your company vulnerable to issues that can be prevented with AppSolid!
Get started with AppSolid today!
If you’re ready to protect your app with mobile application security software, we invite you to create an account and get started with AppSolid today. Create your account here, and we’ll give your app the security it needs, and the peace of mind you deserve.